AbleCommerce Shopping Cart Software

Hi,
We want to set up a pricing rule for a product and give it a label e.g. "Valentine's Day special". Is there any way to do this or should we look at customization? Is customization possible and what would be the best way of doing this?

Have a look at this free add-on, i think it is exactly what you want.
http://blog.plugables.com/ablecommerce- ... erce-free/ .