Find page of checkout where carts were abandoned
Posted: Wed Sep 25, 2013 9:10 am
The abandoned cart feature is very useful, and somewhat frightening. As in, oh dear look at all these customers we almost had. In Google Analytics there are ways to track where people abandon your shopping experience, but it’s only easily tracked for logged in users. Non-logged in users essentially have a single url as they move through the process until they confirm their order > /Checkout/Default.aspx. It makes it really hard to tell where people dropped out of your shopping cart.
In AbleCommerce > Reports > Customers > Abandoned Carts you can see what people ordered, and that they did not complete their order, but it would be infinitely more useful if we could also see what page in the checkout process they left their cart. This could enable us to A/B test to see if our shipping is too expensive, language is off, etc.
Not sure if this is something you're considering for a future update, but I know I would use something like this more than any other reporting feature in the dashboard.
Thanks
Ashley Jones
Mountaineers Books
www.mountaineersbooks.org
In AbleCommerce > Reports > Customers > Abandoned Carts you can see what people ordered, and that they did not complete their order, but it would be infinitely more useful if we could also see what page in the checkout process they left their cart. This could enable us to A/B test to see if our shipping is too expensive, language is off, etc.
Not sure if this is something you're considering for a future update, but I know I would use something like this more than any other reporting feature in the dashboard.
Thanks
Ashley Jones
Mountaineers Books
www.mountaineersbooks.org