Find page of checkout where carts were abandoned

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MountaineersBooks
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Find page of checkout where carts were abandoned

Post by MountaineersBooks » Wed Sep 25, 2013 9:10 am

The abandoned cart feature is very useful, and somewhat frightening. As in, oh dear look at all these customers we almost had. In Google Analytics there are ways to track where people abandon your shopping experience, but it’s only easily tracked for logged in users. Non-logged in users essentially have a single url as they move through the process until they confirm their order > /Checkout/Default.aspx. It makes it really hard to tell where people dropped out of your shopping cart.

In AbleCommerce > Reports > Customers > Abandoned Carts you can see what people ordered, and that they did not complete their order, but it would be infinitely more useful if we could also see what page in the checkout process they left their cart. This could enable us to A/B test to see if our shipping is too expensive, language is off, etc.

Not sure if this is something you're considering for a future update, but I know I would use something like this more than any other reporting feature in the dashboard.

Thanks

Ashley Jones
Mountaineers Books
www.mountaineersbooks.org

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jmestep
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Re: Find page of checkout where carts were abandoned

Post by jmestep » Thu Sep 26, 2013 5:57 am

This is a round about way, but you should be able to see their pageviews on the user page in the admin.
Judy Estep
Web Developer
jestep@web2market.com
http://www.web2market.com
708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx

MountaineersBooks
Ensign (ENS)
Ensign (ENS)
Posts: 2
Joined: Fri Sep 20, 2013 11:59 am

Re: Find page of checkout where carts were abandoned

Post by MountaineersBooks » Thu Sep 26, 2013 7:57 am

jmestep wrote:their pageviews on the user page in the admin.
Where exactly are you referencing?

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jmestep
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Re: Find page of checkout where carts were abandoned

Post by jmestep » Fri Sep 27, 2013 5:52 am

You can do it by going to Abandoned Baskets, click on a details button,search for the user in the user column by going to People-->Users. Be sure to check include anonymous. Click on the user, click page views. It may or may not have page views listed.
On the other hand, it would probably be better to look them up in your Google tracking account, but it has been several years since I have looked at that interface.
Judy Estep
Web Developer
jestep@web2market.com
http://www.web2market.com
708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx

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