Technical Questions From SEO

[MaryP]

Hello,

I have a some technical questions from an SEO standpoint...Have any of the following been incorporated into Gold R11? Thanks in advance!

- Addition of Google-recommended attribute: "unit pricing measure"

- Microdata for condition (*Although we're using the "condition" field in R8, our Google Merchant Center/Google Shopping account is telling us that we're missing the correct microdata for that attribute)

- Implement the “Rel=Next/Prev” element in all paginated sections of the site (especially the product pages and blog pages) for proper Google indexing:
When you have content on your site that is displayed in pages the Rel=”next/prev” tag is a useful tag for handling this paginated content. Similar to the canonical tag, this is used to show search engines that you have a set of pages in a series. Since paginated sections often do not have a lot of unique content of their own adding this tag is very useful in avoiding any issues with thin or duplicate content. Additionally, search engines use these tags to serve users only the first page of a section in the results page. To use it, you would add code to all paginated sections, in addition to the canonical tag, similar to below:

Code: Select all

<link rel="prev" 
href="http://www.example.com/article?story=abc&page=1" /> 
<link rel="next" 
href="http://www.example.com/article?story=abc&page=3" />

So the page: hotsaucedepot.com/Hot-Sauce.aspx would include the code:

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<link rel="canonical" href="http://www.hotsaucedepot.com/Hot
Sauce.aspx" /> 
<link rel="next" href="http://www.hotsaucedepot.com/Hot
Sauce.aspx?s=Featured%20ASC&ps=48&p=1" /> 

This is stating that the “canonical” link is what should be indexed, but the following page is part of the same series of content. The page hotsaucedepot.com/Hot-Sauce.aspx?s=Featured%20ASC&ps=48&p=1 would, in turn, include the following code:

Code: Select all

<link rel="canonical" href="http://www.hotsaucedepot.com/Hot
Sauce.aspx?s=Featured%20ASC&ps=48&p=1" /> 
<link rel="prev" href="http://www.hotsaucedepot.com/Hot
Sauce.aspx" /> 
<link rel="next" href="http://www.hotsaucedepot.com/Hot
Sauce.aspx?s=Featured%20ASC&ps=48&p=2" /> 

This describes that this is a unique page located at the canonical link mentioned, but is also preceding by the “prev” URL in a series and proceeded by the “next” link. The final URL in the series would not use a “next” link.

- Add schema microdata markup to category and product pages to highlight breadcrumb navigation: With R8 the breadcrumb is already described within a <div> element, but does R11 have the schema attribute with the <div> tag making it:

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<div id="breadcrumb" itemprop="breadcrumb" /> 

Thank you!

[MaryP]

2 more questions to add:

- Re: the GTIN display option for the product pages, is the field tagged with the preferred microdata/schema markup?

- Will the next version of AbleCommerce support Accelerated Mobile Pages (AMP; https://support.google.com/webmasters/answer/6340290)?

Thanks again!

[jmestep]

We have a Next/Previous plugin if you are interested. (Able 5 had it and it was really helpful so we came up with it)
http://store.web2market.com/Next-Previo ... 41C77.aspx

I was curious about the AMP pages and checked on them and they wouldn't work for some shopping functions. They don't allow a <form> tag and that is necessary on a page where you are doing something like adding a product to the basket, changing option selections, etc. Some referenced a GitHub quote:
Per the GitHub proof of concept: "AMP HTML is a way to build web pages for static content that render with reliable, fast performance."

[MaryP]

Thanks for the info jmestep--I've only recently learned about AMP pages so I wasn't aware of them not working for some shopping functions, but that makes sense. And thanks for letting me know about your Prev/Next plugin!

[kwikstand]

Be careful with that Rel =Next and the canonical link. They conflict with each other, according to Google. Use one or the other, not both. I just went through the trouble of figuring out how to implement it and got it working and as soon as I got it done, I learned that Google says not to do both. https://www.stonetemple.com/how-to-impl ... next-tags/