More Conversion Tracking
More Conversion Tracking
I am now attempting to get conversion tracking for AdRoll working. I have it working for Google Conversion, so I imagine it should be similar.
The AdRoll code is below. Down near the bottom is a line: adroll_conversion_value = X; What needs to be used in place of X?
[code<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
<script type="text/javascript">
adroll_conversion_value = X;
adroll_currency = "USD"
</script>
][/code]
Any help would be appreciated,
The AdRoll code is below. Down near the bottom is a line: adroll_conversion_value = X; What needs to be used in place of X?
[code<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
<script type="text/javascript">
adroll_conversion_value = X;
adroll_currency = "USD"
</script>
][/code]
Any help would be appreciated,
Contractor's Solutions
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Re: More Conversion Tracking
I'm not familiar with Adroll. Do they offer support or documentation for their code?
Thank you for choosing AbleCommerce!
http://help.ablecommerce.com - product support
http://wiki.ablecommerce.com - developer support
http://help.ablecommerce.com - product support
http://wiki.ablecommerce.com - developer support
Re: More Conversion Tracking
Will this help? https://help.adroll.com/hc/en-us/articl ... n-Tracking This is for conversion tracking.
It would be great if it could serve up dynamic ads as well, like I have been trying with Google Remarketing. I have been tinkering with Adroll a little and so far I like it better than Google. Adroll has the ability of using emails from your CRM to target customers on the web AND Facebook. That's right, you can run ads on Facebook with AdRoll. You can also use it to target abandoned carts, I just wish I could send those emails dynamically with the product that was in the cart on display rather than a generic ad. It has the capability, but I can't get it to work with AC. So far, I have been getting many more impressions and a much higher CTR and a much lower CPC than I do with Google.
Since we are on this subject, I might ad that MailChimp has a lot of functionality as well. It would be nice if it could be integrated with AC. Just food for thought as you work on the next upgrade.
It would be great if it could serve up dynamic ads as well, like I have been trying with Google Remarketing. I have been tinkering with Adroll a little and so far I like it better than Google. Adroll has the ability of using emails from your CRM to target customers on the web AND Facebook. That's right, you can run ads on Facebook with AdRoll. You can also use it to target abandoned carts, I just wish I could send those emails dynamically with the product that was in the cart on display rather than a generic ad. It has the capability, but I can't get it to work with AC. So far, I have been getting many more impressions and a much higher CTR and a much lower CPC than I do with Google.
Since we are on this subject, I might ad that MailChimp has a lot of functionality as well. It would be nice if it could be integrated with AC. Just food for thought as you work on the next upgrade.
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Re: More Conversion Tracking
Hello,
In /conlib/ConversionTracking.ascx I found the values we use for google conversions, you should be able to add the adroll stuff into this file.
<%@ Control Language="C#" AutoEventWireup="true" CodeFile="ConversionTracking.ascx.cs" Inherits="AbleCommerce.ConLib.ConversionTracking" %>
<script runat="server">
decimal TotalValue { get; set; }
string Currency { get; set; }
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Orders.Order order = OrderDataSource.Load(AbleCommerce.Code.PageHelper.GetOrderId());
TotalValue = order.ProductSubtotal;
Currency = CommerceBuilder.Common.AbleContext.Current.Store.BaseCurrency.ISOCode;
}
</script>
<!-- Google Code for test Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1072638847;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff"
var google_conversion_label = "o1i1CJXA2GEQ_9a8_wM";
var google_conversion_value = <%= TotalValue%>;
var google_conversion_currency = <%= Currency%>;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/convers ... 47/?value=<%= TotalValue%>¤cy_code=<%= Currency%>&label=o1i1CJXA2GEQ_9a8_wM&guid=ON&script=0"/>
</div>
</noscript>
In /conlib/ConversionTracking.ascx I found the values we use for google conversions, you should be able to add the adroll stuff into this file.
<%@ Control Language="C#" AutoEventWireup="true" CodeFile="ConversionTracking.ascx.cs" Inherits="AbleCommerce.ConLib.ConversionTracking" %>
<script runat="server">
decimal TotalValue { get; set; }
string Currency { get; set; }
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Orders.Order order = OrderDataSource.Load(AbleCommerce.Code.PageHelper.GetOrderId());
TotalValue = order.ProductSubtotal;
Currency = CommerceBuilder.Common.AbleContext.Current.Store.BaseCurrency.ISOCode;
}
</script>
<!-- Google Code for test Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1072638847;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff"
var google_conversion_label = "o1i1CJXA2GEQ_9a8_wM";
var google_conversion_value = <%= TotalValue%>;
var google_conversion_currency = <%= Currency%>;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/convers ... 47/?value=<%= TotalValue%>¤cy_code=<%= Currency%>&label=o1i1CJXA2GEQ_9a8_wM&guid=ON&script=0"/>
</div>
</noscript>
Re: More Conversion Tracking
X is the total value that will be the product subtotal which you will get from the order using the code above.Down near the bottom is a line: adroll_conversion_value = X; What needs to be used in place of X?
Re: More Conversion Tracking
Thanks for looking into it. I already tried fiddling around using the variable from /conlib/ConversionTracking.ascx in the adroll code but it didn't work. It broke my site., What do you mean by
?you should be able to add the adroll stuff into this file
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Re: More Conversion Tracking
Should work by adding this to the conversion tracking page.
<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
<script type="text/javascript">
adroll_conversion_value = <%= TotalValue%>;
adroll_currency = "USD"
</script>
<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
<script type="text/javascript">
adroll_conversion_value = <%= TotalValue%>;
adroll_currency = "USD"
</script>
Re: More Conversion Tracking
Thank a lot. That seems to work, except that I already have that code in the /ConLib/StoreFooter.ascx because it needs to be on every page. Previously, I was trying to put <%= TotalValue%>; there, in the footer. That's when the site broke.
Putting it in the ConversionTracking.ascx works, but now I have code in both places, so I put just the last part in ConversionTracking.ascx:
and I kept all the rest of the code in the footer. Does this make sense? Will all of the AdRoll code work properly being broken up like that?
Thanks
Putting it in the ConversionTracking.ascx works, but now I have code in both places, so I put just the last part in ConversionTracking.ascx:
Code: Select all
<script type="text/javascript">
adroll_conversion_value = <%= TotalValue%>;
adroll_currency = "USD"
</script>
Thanks
Contractor's Solutions
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Re: More Conversion Tracking
Why are you putting this code on every page? Isn't this go to the order receipt page? TotalValue in above code is the product subtotal in an order. You can't get this value before order placement. If you try to use this code in store footer (to be used on all pages), it will got broken.except that I already have that code in the /ConLib/StoreFooter.ascx because it needs to be on every page.
Let me know if you still want to place this code on every page. I will provide you the updated code with fix conversion value for all other pages except receipt page so that it won't be broken.
Re: More Conversion Tracking
The adroll code is not just for conversion vale. AdRoll is a Remarketing platform. It needs to be put on all pages to track which pages the user views. Among other things, it can be used to dynamically serve ads relevant to the user, like products they already viewed.
https://help.adroll.com/hc/en-us/articles/211846018
https://help.adroll.com/hc/en-us/articles/211846018
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Re: More Conversion Tracking
Got it. You aren't using adroll code only to track conversion value but remarketing in general. The total value in above code is obtained from order subtotal.
Re: More Conversion Tracking
Yes, I know. My question now is, since I had to break the AdRoll code up, will it still function properly. (please read above) When I put the conversion portion in the StoreFooter.ascx, it broke the website. I had to put it in the ConversionTracking.ascx The rest of the AdRoll code, I kept in the StoreFooter.ascx
So, I putin the ConversionTracking.ascx
and thisin the StoreFooter.ascx file
I don't know why the website breaks when I pout those few lines in the StoreFooter.ascx
So, I put
Code: Select all
<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
and this
Code: Select all
<script type="text/javascript">
adroll_conversion_value = <%= TotalValue%>;
adroll_currency = "USD"
</script>
I don't know why the website breaks when I pout those few lines in the StoreFooter.ascx
Contractor's Solutions
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Re: More Conversion Tracking
No. It will not work this way. To make it working correctly put together all the code in store footer.
First find the following line at top inside StoreFooter.ascx :
and replace with
Note that I have hard-coded the total value when order is null i.e. other than order page.
After this, add the adroll code to your desired location in store footer. For example, below GoogleAnalyticsWidget something like this:
First find the following line at top inside StoreFooter.ascx :
Code: Select all
<%@ Control Language="C#" AutoEventWireup="True" CodeFile="StoreFooter.ascx.cs" Inherits="AbleCommerce.ConLib.StoreFooter" %>
Code: Select all
<%@ Control Language="C#" AutoEventWireup="True" CodeFile="StoreFooter.ascx.cs" Inherits="AbleCommerce.ConLib.StoreFooter" %>
<script runat="server">
decimal TotalValue { get; set; }
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Orders.Order order = OrderDataSource.Load(AbleCommerce.Code.PageHelper.GetOrderId());
if (order != null)
TotalValue = order.ProductSubtotal;
else
TotalValue = 20; // Some fix value if it ins't an order page
}
</script>
After this, add the adroll code to your desired location in store footer. For example, below GoogleAnalyticsWidget something like this:
Code: Select all
<!-- AdRoll Code -->
<script type="text/javascript">
adroll_adv_id = "XXXXXXXXX";
adroll_pix_id = "XXXXXXXXXX";
(function () {
var oldonload = window.onload;
window.onload = function(){
__adroll_loaded=true;
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
document.getElementsByTagName('script')[0].parentNode).appendChild(scr);
if(oldonload){oldonload()}};
}());
</script>
<script type="text/javascript">
adroll_conversion_value = <%= TotalValue%>;
adroll_currency = "USD"
</script>
Re: More Conversion Tracking
OK. I will try it later this evening.
Won't using an arbitrary number for TotalValue skew the analytics? For example, will it record the $20 for all the other pages that are viewed?
Won't using an arbitrary number for TotalValue skew the analytics? For example, will it record the $20 for all the other pages that are viewed?
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Re: More Conversion Tracking
OK, Nadeem, I think I have it working now. My site doesn't crash and I can see the subtotal value on a receipts.aspx page. I made the arbitrary value 0, instead of $20. I will now wait for an actual conversion from an AdRoll ad to see it work. Thank you very much your help is greatly appreciated.
Do you happen to know how to get the values for Google remarketing? Here is their code:
Here are their instructions: https://support.google.com/adwords/answer/3103357
Thanks again Nadeem
Do you happen to know how to get the values for Google remarketing? Here is their code:
Code: Select all
<script type="text/javascript">
var google_tag_params = {
ecomm_prodid: "REPLACE_WITH_STRING_VALUE",
ecomm_pagetype: "REPLACE_WITH_STRING_VALUE",
ecomm_totalvalue: REPLACE_WITH_STRING_VALUE
};
</script>
Thanks again Nadeem
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- jmestep
- AbleCommerce Angel
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Re: More Conversion Tracking
When I did our remarketing plugin, I got the page type from the url most of the time- basket.aspx is a page type of "cart" . I got the product ids based on what the page type it was- cart, order, etc. Same thing with the ecomm value.
Judy Estep
Web Developer
jestep@web2market.com
http://www.web2market.com
708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx
Web Developer
jestep@web2market.com
http://www.web2market.com
708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx
Re: More Conversion Tracking
As suggested by Judy above, you can get the page type and product ids from the current page URL. According to the google, the page types are home, searchresults, category, product, cart, purchase, other.
Here is the example code that is used to collect data from product pages. Create a new .ascx control (e.g. Remarketing.ascx and put the following code:
Now place the new Remarketing.ascx control to your desired location say footer.ascx similar to GoogleAnalyticsWidget widget. Don't forget to replace the original conversion id with xxxxxxxx. Again the above code is only for the 'product' page type. You can use the previous order code for the 'purchase' page type.
Hope this help in moving forward with remarketing plugin.
Here is the example code that is used to collect data from product pages. Create a new .ascx control (e.g. Remarketing.ascx and put the following code:
Code: Select all
<script runat="server">
int ProductId { get; set;}
decimal Price { get; set;}
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Products.Product product = CommerceBuilder.Products.ProductDataSource.Load(AbleCommerce.Code.PageHelper.GetProductId());
if (product != null )
{
ProductId = product.Id;
Price = product.Price;
}
}
</script>
<script type="text/javascript" lanugage="javascript">
var google_tag_params = {
ecomm_prodid: '<%=ProductId%>',
ecomm_pagetype: 'product',
ecomm_totalvalue: '<%=Price%>'
};
</script>
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = xxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?value=0&guid=ON&script=0"/>
</div>
</noscript>
Now place the new Remarketing.ascx control to your desired location say footer.ascx similar to GoogleAnalyticsWidget widget. Don't forget to replace the original conversion id with xxxxxxxx. Again the above code is only for the 'product' page type. You can use the previous order code for the 'purchase' page type.
Hope this help in moving forward with remarketing plugin.
Re: More Conversion Tracking
Thanks nadeem.
Are you saying there needs to be different code for each page type? If so, then you can't just put that in the footer because it will be on all pages. For example, the code for a product page will be on category pages, the home page and all the rest.
Are you saying there needs to be different code for each page type? If so, then you can't just put that in the footer because it will be on all pages. For example, the code for a product page will be on category pages, the home page and all the rest.
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- jmestep
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Re: More Conversion Tracking
You can use the same code for all page types, you just need to put some logic in to determine the page type, then do something with it. Like don't add sections that don't apply. For example, don't output the product info on the search page.
Judy Estep
Web Developer
jestep@web2market.com
http://www.web2market.com
708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx
Web Developer
jestep@web2market.com
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708-653-3100 x209
New search report plugin for business intelligence:
http://www.web2market.com/Search-Report ... -P154.aspx
Re: More Conversion Tracking
Judy is right, you have to use same code with some updated logic to get each page type. Once you determine the page type, you can set the product ids, price etc. where applicable.
Here is sample of how you can do this:
After making the above updates you have to change the following line
From
To
Here is sample of how you can do this:
Code: Select all
<script runat="server">
string PageType { get; set;} // getter/setter for page type
int ProductId { get; set;}
decimal Price { get; set;}
protected void Page_PreRender(object sender, EventArgs e)
{
PageType = "Get the page type from the current URL.";
if (PageType == "product")
{
CommerceBuilder.Products.Product product = CommerceBuilder.Products.ProductDataSource.Load(AbleCommerce.Code.PageHelper.GetProductId());
if (product != null )
{
ProductId = product.Id;
Price = product.Price;
}
}
else if (PageType == "cart")
{
// set product id and price for basket item
}
// Similarly conditions for other page types and related logic
}
</script>
From
Code: Select all
ecomm_pagetype: 'product'
Code: Select all
ecomm_pagetype: '<%=PageType%>',
- xplosi0n1
- Lieutenant, Jr. Grade (LT JG)
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Re: More Conversion Tracking
Hello,
I am trying to change my Google Adsense tracking code from a generic 1 per conversion to the actual conversion value.
I see a conversation about this which was very helpful but I do not have a ConversionTracking.ascx file or the associated .ascx.cs file.
Can someone please supply me with the 2 files.
I also do not know where the below text belongs. Does this go before the google tracking code or was this suppose to be in the ConversionTracking.aspx file?
<!-- Google Code for Purchase/Sale Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1069551680;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "666666";
var google_conversion_label = "*****************";
var google_conversion_value = <%= TotalValue%>;
var google_conversion_currency = <%= Currency%>;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/convers ... 680/?value<%= TotalValue%>¤cy_code=<%= Currency%>&label=i68HCOKmXBDAoID-Aw&guid=ON&script=0"/>
</div>
</noscript>
Thank you for your help.
Mike
I am trying to change my Google Adsense tracking code from a generic 1 per conversion to the actual conversion value.
I see a conversation about this which was very helpful but I do not have a ConversionTracking.ascx file or the associated .ascx.cs file.
Can someone please supply me with the 2 files.
I also do not know where the below text belongs. Does this go before the google tracking code or was this suppose to be in the ConversionTracking.aspx file?
Here is my code for Google Adwords Conversions:<%@ Control Language="C#" AutoEventWireup="true" CodeFile="ConversionTracking.ascx.cs" Inherits="AbleCommerce.ConLib.ConversionTracking" %>
<script runat="server">
decimal TotalValue { get; set; }
string Currency { get; set; }
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Orders.Order order = OrderDataSource.Load(AbleCommerce.Code.PageHelper.GetOrderId());
TotalValue = order.ProductSubtotal;
Currency = CommerceBuilder.Common.AbleContext.Current.Store.BaseCurrency.ISOCode;
}
</script>
<!-- Google Code for Purchase/Sale Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1069551680;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "666666";
var google_conversion_label = "*****************";
var google_conversion_value = <%= TotalValue%>;
var google_conversion_currency = <%= Currency%>;
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/convers ... 680/?value<%= TotalValue%>¤cy_code=<%= Currency%>&label=i68HCOKmXBDAoID-Aw&guid=ON&script=0"/>
</div>
</noscript>
Thank you for your help.
Mike
Thanks,
Mike
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Kettering, OH 45420
937.559.1541
mikeh@cheapbowlingballs.com
www.cheapbowlingballs.com
Mike
CheapBowlingBalls.com
3204 Woodman Drive
Kettering, OH 45420
937.559.1541
mikeh@cheapbowlingballs.com
www.cheapbowlingballs.com
Re: More Conversion Tracking
I am at it again. I never was able to get the product id or price returned. Every time I add this code to my footer, it breaks the site:
I have no problem getting the order total with similar coding. Why can't I get the product ID?
Code: Select all
<script runat="server">
int ProductId { get; set;}
decimal Price { get; set;}
protected void Page_PreRender(object sender, EventArgs e)
{
CommerceBuilder.Products.Product product = CommerceBuilder.Products.ProductDataSource.Load(AbleCommerce.Code.PageHelper.GetProductId());
if (product != null )
{
ProductId = product.Id;
Price = product.Price;
}
}
</script>
Contractor's Solutions
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