The story:
Solunar.com has two distributors. Each distributor has different shipping schedules, freight charge deals etc. One is much better than the other, but AC7 doesn’t really let me push those specials very well (at all, really). So I needed a way to dynamically represent those “good distributor” specials and deals on the product page. Sure I could put it on the home page - big whoop. 95% of my site traffic doesn't enter from the home page. They go straight to the product page from an organic search.
The idea:
Several of my programming clients have requested little popup windows for something in particular. I’ve written so many I can also do a complete modal AJAX popup from memory. Nowadays, I’m even embedding them in gridview and datalist controls. Last week I even did an AJAX hover modal popup embedded in a gridview that also grouped the gridview data by category (pats self on back)
The solution:
Hot Buttons. Being the ultra-cool guy I am, obviously whatever it’s going to be, it’s going to be “hot”. Hot HOT HOT!! Ok, too much drama sorry – lots of Pepsi today. The feature is called Hot Buttons – shows up on each product page and automatically generates little graphic icons for each specific deal or special offered for that product. I set up rules to dynamically display or hide each hot button dependent on things like manufacturer Id, vendor Id, warehouse, dollar amount etc. And even combinations thereof.
So now each product page has a “Hot Buttons” section that automatically loads up multiple and independent popup windows that detail what specific specials are available for that product. Here’s an example product, but all the products will show something – all depends on the rules I’ve established. Feel free to click around the site and see it. The marine equipment stuff will have the most deals - that distributor rocks.
Hover over each icon to see a short text and click each icon to see the popup window detail text.
http://www.solunar.com/Xantrex-Heart-Fr ... 19527.aspx
The nice thing is so much more information about store deals are possible, right on the product page where visitors are landing. I'll be very curious to see how much of a difference (if any) this makes on closing sales.
